What is Lead Generation?
Businesses refer to a “lead” as a potential customer with an interest in learning about certain products before purchasing those products. Businesses need to continuously find new leads to have the opportunity to sell more products or services.
Marketing agencies such as Leads By Design LLC employ various marketing methods that are collectively known as lead generation strategies.
A Brief History of Lead Generation
Until the invention of the printing press, the only way to generate leads was talking to people one-on-one. This was time consuming and limited your lead pool to your immediately accessible areas.
Print gave companies the ability to place messages across various mediums and to reach people over larger distances. Advertisements could be placed on billboards and posters.
The postal system and railroads changed the process of generating leads. Montgomery Ward was one of the first to mail printed catalogs directly into the homes of potential customers. Businesses found that sending letters afforded them the ability to gain a larger reach and even send products once a customer was gained.
Billboards, newspapers, direct mail, posters, word-of-mouth and phone calls were the primary means of generating leads throughout the 20th Century.
The importance of online lead generation for small business
The biggest change to how businesses attract new leads came with the rise of the Internet. Online advertising and marketing allows your local small business the ability to reach people globally at lower costs than more traditional means of advertising. Pay-per-click ads started online around the beginning of the 21st Century and have revolutionized the way customers are advertised to.
As a company owner looking to increase business and gain more customers, you should be doing everything possible to improve the results you achieve via online lead generation methods because
the Internet provides the most economical ways to target your best prospects and convert them into quality customers.
Why Generating Leads is a Good Idea
for Local Small Business
You’re missing out on a huge opportunity for growth if you’re not currently taking advantage of online marketing and advertising methods. Your company needs a regular flow of more customers in order to increase business and attain more profit.
New leads drive the engine of your business. Those leads can get passed over to your sales people. Your sales team then converts them into buyers.
But how do you find those leads? And once you find them, how do you know they are ready to buy?
A major problem with buying leads
Small business owners frequently purchase leads. Some well known "lead generation" sites such as Angie's List, Thumbtack, Home Advisor, etc. offer small business owners the opportunity to be put into a "pool" of contractor categories.
When a homeowner needs some repair or other household work done, they fill out a form and submit it to the website. This "lead" is then passed around to multiple contractors who get to compete for the business of the homeowner. Basically, it's a race to the bottom to try to win the business.
While this works out great for Angie, Mr/Mrs Thumbtack, and this "Home Advisor" character, it sorta sucks for the small business owner. That's why our business is different. We don't share leads.
We offer 100% EXCLUSIVE LEADS.
How to Generate a New Online Lead
It’s far less likely today that your customers are going to see a newspaper ad and then decide to call you to inquire about what you offer. Most people in today’s online world prefer to interact with companies via websites and social media.
This fact is what has led to all the varied Internet marketing and advertising platforms that are available to your business. You can set up an online store on your website. You can buy ad space on social media channels like Facebook, Twitter and Instagram. The opportunities seem endless and that is exactly what can cause confusion.
Don't Go it Alone
Unfortunately, you can invest a lot of time and money trying various online marketing methods that don’t provide you with the most quality leads. It’s possible to spend money on an Internet ad campaign and end up with a large volume of tire kickers who don’t convert into sales for your company.
Or maybe you are buying leads that don't convert. Often times these purchased leads have been sold 5 - 20 or more times to other businesses before you even get to see them. This can result in angry people that have been called dozens of times and are so frustrated that they take it out on you when you call. That's no good for anyone.
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Leads By Design LLC has the marketing knowledge that helps put together successful ad campaigns that result in reaching the highest quality leads possible. High quality leads have a much better chance of actually purchasing from your business, which means more $$ in your pocket!
Our team of digital marketing experts have the experience, the skills and the resources necessary to bring you to the top of the search engines, regardless of difficulty.
Google's top search line is your wallet's bottom line.
Getting the Help You Need
If you feel confused, or if you don't feel confident about the best way to use the internet to generate new leads and create customers for your business, then it’s a good idea to consider outsourcing this critical part of your advertising.
You are the expert in your business and provide your customers with the knowledge and expertise they need in order to solve their problems. Online Marketing, digital advertising, and website optimization are unlikely to be areas that you possess specialized knowledge about.
Do you want to become a web guru?
Most likely, the answer is: NO!
That’s why outsourcing your online marketing campaign to Leads By Design LLC makes sense. Our business is your business and we are the experts in our business.
Our specialty is generating quality leads - people that are searching for your products and services, are ready to buy, and that targeted specifically to your business location.