Leads By Design LLC
What is Lead Generation?
Businesses refer to a “lead” as a potential customer with an interest in learning about certain products before purchasing those products. Businesses need to continuously find new leads to have the opportunity to sell more products or services.
Marketing agencies such as Leads By Design LLC employ various marketing methods that are collectively known as lead generation strategies.
A Brief History of Lead Generation
Until the invention of the printing press, the only way to generate leads was talking to people one-on-one. This was time consuming and limited your lead pool to your immediately accessible areas.
Print gave companies the ability to place messages across various mediums and to reach people over larger distances. Advertisements could be placed on billboards and posters.
The postal system and railroads changed the process of generating leads. Montgomery Ward was one of the first to mail printed catalogs directly into the homes of potential customers. Businesses found that sending letters afforded them the ability to gain a larger reach and even send products once a customer was gained.
Billboards, newspapers, direct mail, posters, word-of-mouth and phone calls were the primary means of generating leads throughout the 20th Century.
The importance of online lead
How to Generate a New Online Lead
It’s far less likely today that your customers are going to see a newspaper ad and then decide to call you to inquire about what you offer. Most people in today’s online world prefer to interact with companies via websites and social media.
This fact is what has led to all the varied Internet marketing and advertising platforms that are available to your business. You can set up an online store on your website. You can buy ad space on social media channels like Facebook, Twitter and Instagram. The opportunities seem endless and that is exactly what can cause confusion.
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